Elkhorn Investments

Branding, UI and Data Design

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PROJECT TEAM


Jared Fanning, UI & Data Designer
Mike Wiederholt, Dir. Business Intelligence, Elkhorn
Ben Fulton, Founder CEO, Elkhorn

 

OVERVIEW

I was approached by Elkhorn Investments to help them re-brand their year-old company and develop new marketing materials. While they wanted to keep their existing logo, after about a year into their startup, they were failing to create a solid brand impression in the marketplace. I worked with them on overall branding, information architecture and redesign of elkhorn.com, as well as day to day marketing materials like fund sheets, emails, and other collateral. Since re-launch their site has seen a solid rise in traffic and their brand has gained more mindshare in the industry.

 


Home page design
Elkhorn wanted the anti-financial brand that represented the rustic outdoors over Wall Street. While maintaining best practices in usability and UI design, I introduced elements of texture and photography to reinforce the brand persona.

"Working with Jared has been one of the best decisions we’ve made. With his rare mix of creativity and financial understanding, Jared’s ideas force us to see things from a different perspective. His ability to clearly communicate through words and design are unparalleled."

— Mike Wiederholt, Elkhorn Investments